Foundation for mature skin

Do you know how to choose a foundation for mature skin?

When buying a foundation, the expected result is that the product evens out the different tones of the face and that it offers a natural and vibrant appearance to the skin, without accumulating in expression lines.

But the choice is not always an easy task!

Mature skin goes through natural changes that affect its texture, elasticity and tone. That's why they need specific products for makeup.

Fortunately, there are many national and international cosmetic brands that offer high quality formulas.

Learn what to consider when choosing your foundation and find out which are the most popular products with Piellem !

What to consider when buying a foundation for mature skin?

There are several factors that need to be noted before you buy your foundation:

1. Skin type

Choose a foundation that meets the specific needs of your skin whether it is normal, dry, oily, sensitive or combination.

Otherwise, choosing a foundation that isn't specific to your skin could compromise the work you've put in with your makeup or cause damage like allergies and blemishes.

2. Quality of your base

A unanimous point among vloggers is that you can save on any makeup item, but invest in your foundation.

It is what will support all the other steps of your makeup, whether it is very basic or well elaborated.

That doesn't mean you need to buy the most expensive mature skin foundation you've researched. However, within your financial conditions, look for the best products.

3. Texture

More fluid or liquid foundations adapt better to mature skin, as they are easier to apply and less likely to crease.

They provide a more natural look to the skin and do not weigh down the face.

4. Composition

Choose a foundation that offers some type of treatment in its composition, as mature skin demands specific care and needs to replenish some nutrients.

Some products add actives that promote hydration, cell renewal and improved elasticity.

Choose those with vegetable oils, vitamins and acids. Currently there are several options with hyaluronic acid, for example.

Also choose products that offer some level of sun protection, even if you need to apply protection before makeup.

5. Coverage

The medium or low coverage type is the most suitable foundation for mature skin, as it is softer.

Foundations that offer high coverage can make makeup look heavy because they are thicker, denser and tend to highlight fine lines.

6. Finishing

Choose foundations that provide a more luminous finish to your skin, that have a light pearly sheen or a certain shimmer.

However, avoid foundations that have large glitter-like particles, as they can draw more attention to some textures you want to disguise.

The same situation occurs with foundations that offer a matte effect, as they can show skin dryness, since mature skin is generally dry and dull due to the loss of collagen.

7. Color

In order not to go wrong with the tone of your foundation, it is advisable to test the color that best fits your skin, going to a physical store.

In the store, ask for a foundation color that can approximate your natural color, and also order foundations from the same brand that are one shade above (darker) and one shade below (lighter).

To test it out, apply a line of each color between the jaw and neck and see which one fits best.

Avoid testing on the back of the hand or the forearm because the texture and color of the skin in these regions are different.

If there are no options in your city or if you choose a brand that is not available in well-known stores, search the internet for sites that guarantee the exchange of the product.

The tip when choosing a foundation for mature skin is to choose a good brand that has a wide range of shades.

8. Value for money

Evaluate the price, quantity, and quality of the product.

Also consider the frequency of use and relate it to the validity of the foundation you are going to buy.

You will also notice that there are differences in the amount of product in the package and it is important to link this information with the price.

Now get your foundation and rock your makeup!

But don't forget that in makeup for mature skin what will make the difference is the care you take with your skin.

The more hydrated, the better the finish with any foundation.

Before foundation, using a primer will also help you to have smoother skin and a longer effect!

Foundation Brand Tips for Mature Skin:

Piellem ranked the best foundations for mature skin based on blogs and videos about the theme. You can search and try!

Brazilian brands:

1. O Boticário: is in all the consulted lists of foundation for mature skin with the Make B Line, highlighting the Make B. Hyaluronic Liquid Foundation which guarantees skin treatment with prolonged use, in addition to high sun protection. Base Make B. Retinol H+ helps accelerate cell renewal and leaves the skin glowing. Base Make B. Vitamin C promises hydration, luminosity and natural vigor.
2. Natura: the Natura One Line offers several options. The Una Radiance Foundation promises a tightening effect, medium coverage and a naturally luminous finish. HD Una Fluid Foundation protects the skin from damage caused by blue light. Nude Me Una Serum Foundation has a long-lasting effect and a second-skin effect. These last two have 24 colors to choose from.
3. Vult: is known for offering quality products at affordable prices. The Vult Hidraluronic Matte Foundation aims to hydrate and keep the skin firm with a uniform finish. The Vult Natural Effect Liquid Foundation has a smooth and moisturizing effect. However, the Vult Fluid Liquid Foundation is the darling of vloggers with mature skin because it offers better value for money and for promoting the disguise of fine lines and dilated pores.
4. Who Said, Berenice?: the Active Nutrition Base has an antioxidant effect and intense fixation and the Aqua Moisturizing Base offers a feeling of freshness and is ideal for sensitive skin.
5. Bruna Tavares: BT Skin Foundation is an ultra fluid and pigmented foundation, offers a velvety finish and even has hyaluronic acid and vitamin E.

International

1. Estée Lauder: is a US brand and the most recommended foundation for mature skin is the Double Wear Stay-in-Place Makeup, which promises a light and comfortable feel on the skin, is long lasting and is resistant to heat, humidity and transfer.
2. Lancôme: is a French brand and the Teint Idole Ultra Wear foundation offers full coverage and a velvety finish, available in 50 different shades.
3. IT Cosmetics: It is also an American brand and Your Skin But Better foundation CC+Cream is the best, with a formula that contains collagen, hyaluronic acid and antioxidants that help improve the appearance of mature skin.
4. L’Oréal Paris: French brand that uses L’Oréal Age Perfect Radiant Serum Base, which evens out skin color, brings a luminous appearance, is moisturizing and has 30 different tones.  
5. Nars: it's also French and the Natural Radiant Longwear foundation promises full coverage without weight, has a unique combination of a translucent base and is resistant to oxidation.

Choose the option that best suits the characteristics of your skin and fits in your pocket!